Pain is Inescapable Suffering is Optional
Posted: July 13, 2026
Most people handle adversity exactly backwards. They generalize the negative (“I lost this sale, I must be terrible at marketing”) and isolate the positive (“I won that deal, but I probably got lucky”). That’s a perfect recipe for a permanent crisis of confidence. Try this instead: Generalize the positives. When you make a sale, treat it as evidence that […]
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