My global experiences have taught me that the world changes faster than most strategic plans. Across cultures, continents, and crises, I have seen strategies succeed—and I have seen them fail. One truth has become clear: many organizations are still planning for a world that no longer exists, while the future refuses to wait for traditional planning cycles. That realization led me to adopt Sentient Strategy, developed by Alan Weiss—a framework designed to help organizations think, adapt, and act at the speed of change.Sentient Strategy is a revolutionary approach to the traditional, hidebound, lengthy, and esoteric discussions that take weeks to produce a strategy that is obsolete as soon as a consensus is finally reached. Strategy has to be organic—that is, a pragmatic, living framework within which all decisions are made consistent with the nature and direction of the business.

The Sentient approach is meant to formulate strategy quickly, to be used immediately for as long as conditions warrant, and then to make changes rapidly as conditions change. Taking six weeks to create a five-year strategy in these times is like deciding to write longhand in general ledgers to track financial results in a business.

If you want your organization to thrive despite disruption and volatility, contact TJ at tjtrent@tjtrent.com